Malaysian Palm Oil Council has defended advertisements claiming their plantations are environmentally sustainable after the ads were declared misleading and pulled from British television.
MPOC said the TV advertisements, aired over BBC World last summer, stressed that oil palm plantations in Malaysia co-existed harmoniously with rainforests and that was the true picture it sought to portray. Britain's Advertising Standards Authority Council had said the advertisements contained misleading claims of environmental sustainability in the production of the edible oil. ASAC took issue with the choice of phrases such as, "its trees help our planet breathe," used in the visual advertisement, which ASAC believes could lead viewers to infer that Malaysian palm oil production benefited the environment. ASAC also noted the concerns of land rights conflicts with native tribes over the clearing of native rainforests for oil palm plantations. Environmentalists complained the advertisements could lead viewers to believe palm oil plantations are as environmentally friendly as natural rain forests, which have been cut down to make space for plantations, hurting biodiversity and the life of indigenous jungle dwellers.
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