Gulf Craft launches five new models

Gulf Craft Inc, the Middle East's largest boat and yacht manufacturer, has revealed five new models at this year's DIBS.

The new additions include two new luxury yachts, the Majesty 77 and Majesty 121; the Silver Craft 37, the Silver Craft range representing Gulf Craft's latest product line up; and the revolutionary Oryx 40 Fly and 46 Fly. Gulf Craft Inc is also positioning itself as the holding company for the three boat brands -Silver Craft, Oryx and Majesty yachts. With separate marketing and product strategies behind each of the three brands, Gulf Craft Inc is diversifying and targeting different market niches with different product divisions, Gulf Craft's chairman Mohammed Hussain Al Shaali said. Launching a record number of models at this year's Boat Show, Gulf Craft is debuting its new generation of Majesty Yachts which feature a new sleek, modern style and contemporary interior that is favoured among its growing European customer base, he added. "Over the last 12 months Gulf Craft has seen a significant rise in the number of European dealerships and customers. Global economic trends such as a weak dollar and a strong Euro have enabled Gulf Craft to increase its market share in Europe. The Majesty 77 represents the new Majesty Yachts generation, replacing the Majesty 75, launched in 2004.

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