Forty years ago, Princess Italia sailed beneath the Golden Gate Bridge, commencing a new era of cruise tourism. Since that inaugural voyage in 1969, Princess Cruises has sailed cruise ships from San Francisco Bay to the far reaches of the Alaskan glaciers, down to the Mexican Riviera, and around the world. Princess Cruises, the Port's largest cruise customer, has made approximately 1,000 calls at the Port of San Francisco over the past four decades, and carried well over one million passengers. "The relationship between San Francisco and Princess Cruises dates back to the company's earliest days, and it has been strong for 40 years," said Mayor Gavin Newsom. "Not only does Princess provide a great travel experience, but having their ships on the San Francisco waterfront translates into tourism revenue for the City, as well as jobs for longshoremen and shipyard workers."
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