Thursday, October 18, 2007

Cruise ship boom under way

Not less than 30 new vessels will debut across the globe in the next five years and many of today's major cruise lines - big and small - are also refurbishing their fleets and expanding via the acquisition route to meet today's growing demand.


Some, like Azamara Cruises (owned by Royal Caribbean), are defining a new cruise niche altogether. The new line caters to the deluxe cruise market - the country-club set which, until now, has been the exclusive domain of yet another relative newcomer: Oceania Cruises. Royal Caribbean not only unveiled the world's largest passenger vessels two years in a row - the 2006 launch of Freedom of the Seas was and Liberty of the Seas this year, but they've also poured millions into the refurbishment of their existing fleet. Not to be outdone, the world's most popular cruise line, Carnival, unveiled a new vessel earlier this year - Carnival Freedom - and is poised to debut yet another mega-liner, Carnival Splendor, by summer of 2008. Other cruise brands owned and operated under Carnival's broad umbrella - Princess, Holland America, Costa and Seabourn - are also building new ships to debut in the years ahead.


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